Do First Impressions Count?

Jul 9, 2025 | BLOG

Have you ever met someone and immediately formed an opinion about their professionalism, work ethic, or credibility? As a business leader, your first impression can significantly influence the trajectory of professional relationships, team dynamics, and leadership credibility. That’s why understanding the power of first impressions in business is essential.

Jennifer Elliott CEO and leadership coach of Integrity and Values based in Australia.

Why First Impressions in Business Matter

First impressions aren’t just surface-level judgments—they’re lasting perceptions that shape how others respond to you moving forward. Whether you’re meeting a new client, onboarding a team member, or presenting to stakeholders, the way you present yourself sets the tone for your professional brand.

People form opinions quickly, often in the first few seconds of an encounter. These opinions are hard to shift later, so making a strong and authentic first impression is key to establishing trust and authority from the outset.

How to Make a Positive First Impression

To make impactful first impressions in business, focus on two key elements: appearance and attitude. Present yourself in a polished, professional manner and approach interactions with confidence, clarity, and warmth.

Before a meeting, take time to consider:

  • What do I want people to think about me after this interaction?
  • How can I align my behavior with my leadership values?
  • What body language and tone of voice will support the message I want to send?

These small yet intentional steps will help you create a consistent and trustworthy leadership presence.

Authenticity Over Perfection

It’s tempting to “perform” in a first meeting, especially when the stakes are high. But in business, authenticity often trumps perfection. People want to connect with leaders who are real, grounded, and aligned with their values.

Ask yourself:

  • What does it take for me to show up as my authentic self?
  • Am I trying to please others at the expense of being real?
  • Do my actions reflect my core beliefs and leadership style?

When you lead with authenticity, others are more likely to respect and trust you—key elements in building influence and rapport.

Setting Boundaries and Knowing Your Limits

As a leader, it’s also important to know where your boundaries lie. Everyone has different comfort levels when it comes to how much of themselves they reveal. Know what you’re willing to share and what feels genuine to you.

Trying too hard to be liked or saying what others want to hear may create temporary acceptance—but long-term success comes from being respected for who you truly are.

The Long-Term Impact of a Strong First Impression

When you make a genuine and impactful first impression in business, it sets a strong foundation for lasting relationships. People will remember how you made them feel—whether that’s confident, heard, or inspired.

Becoming conscious of your presence, tone, and authenticity can lead to better conversations, increased team engagement, and more productive outcomes across your business.

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