Is a focus on profit driving business down?

As a business leader, you will know that your profit is of the utmost importance as it allows you to continue to grow and develop towards your ultimate goal. However, without your colleagues, there would be no profit to be made, and in turn, your business would cease to exist.

The driving and integral force behind the success of your business is your people! If you actively choose to put your profit before your people, you risk the demise of your business, as your people will then begin to put themselves before your profit. As a leader, you cannot expect to receive full respect and devotion from your colleagues if you won’t show them the same courtesy.

Your people are your profit

You will find it is no secret that you should always treat people the way you would like to be treated. This is perhaps even more important when applying it to your business and colleagues. If you take the time to treat your colleagues with the utmost respect and compassion, they will in turn, venture to the ends of the Earth for you.

Like many other situations we encounter in our daily lives, whether personal or professional, your loved ones and namely your colleagues need to be assured they are highly valued and respected within your business, and are vital contributors towards the profit it generates. If your team feel acknowledged and are secure in the fact that their efforts are enormously appreciated, they will then continue to generate profit for your business, as they feel valued by you, and will continue to enjoy and take absolute pride in the work they produce.

Provide the right culture

Successful businesses certainly haven’t achieved their level of credibility by enforcing a negative workplace culture. When it comes to running and maintaining a successful business, you must first focus on creating a culture that embodies the happiness and wellbeing of the team that drives it. It is important that you remember to set out and enforce clear rules of engagement in which your team can follow and adhere by, as it will create a well running, productive and happy workplace culture and environment.

As a leader you must understand that guiding your team in the correct and productive way is vital to the success and growth of your business. With the correct leadership, your team will feel motivated and excited to continue working to the best of their abilities, which will ultimately and substantially boost your profit growth and in turn, create a well organised and happy workplace culture.

If you are dedicated to further learning on how you can create a positive balance between your team and profit growth, then contact Integrity and Values today at or visit for an accurate and comprehensive profile assessment.

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