The vital tool that keeps you and your people on course A powerful vision is like a compass in a leader’s toolbox. It gives you clear direction for decision making, gets everyone on the same page and facing in the same direction. When the vision is created or used as a marketing tool, it fails to resonate with the people and does not shape and inspire them to achieve great work. It is not a marketing slogan used to lure new clients. When your vision and values are alive in the business, you attract and retain good people. A vision is an aspirational statement about the future you would like to create, and in the present, you can enact and influence that future. Great leaders walk and talk the vision and bring it to life in the imagination of their people. This sets a business apart from the rest. Key Takeaways How a powerful vision takes the hard work out of decision making Learn the 7 attributes to give your vision longevity Using your vision as an accountability structure How an effective vision increases productivity and contribution in the business